Friday, June 15, 2018

12A - Figuring Out Buyer Behavior No. 1


Choosing a segment:
      For this segment, I chose to interview three physicians. I chose to interview these physicians (MD/ARNP), because they can offer insight on both ends of the spectrum; patient care/issues and business ownership (medical practice). These individuals are also employed within the same company but do not operate in the same clinics. Dr. John Petrilli has been with us for about 3 years now, and has experienced a lot within the company with regards to our patient demographics. Our ARNP, Terri Jehs, has also been with us for over four years, but has more experience working with private practice. Lastly, Erin Jones ARNP, has previously worked with both community based health centers and privately-owned practices, but prefers to work where the need is great.

·       First, I interviewed Dr. John Petrilli. I began to ask him about his experience with our patients and the need for mental health services. He stated that he didn’t realize how bad things were. He mentioned, “it was much easier to read the statistics than experience them firsthand.” The institution where Dr. Petrilli completed his residency, didn’t “prepare” him for the stresses that come with uninsured patients and that was hard for him to adjust to, especially patients suffering from poor mental health. He didn’t have anyone he could send his patients to. From what he explained, either the specialist had long waiting lists, they were stationed out of city, or the services weren’t affordable. Dr. Petrilli stated that he needs more facilities like mine to open, otherwise, there will never be recovery for these patients.
·       Second, I interviewed, Terri Jehs ARNP. I decided to interview her because she has a lot of background knowledge on running a private practice and offer insight on higher income families. With her experience, she explains that insurance can only cover so much. Even families that were well off struggled paying their copays for their visits and the medications. Most of her patients suffered from anxiety and depression, usually from financial stresses and the dip in the economy. Also, insured patients must wait just as long, if not longer for services. The reason being, is because services not covered by the insurance must go through an authorization process before the services can be rendered; same applied for uncovered medications.
·       Third, I interviewed, Erin Jones ARNP. Before Erin moved to Florida, she worked at a community health center in Centralia, Illinois. She mentioned that as a nurse practitioner, or any physician for that matter, you will always be plagued by the need for mental health services. She states that the funding is just enough, and its really starting to take a toll on society with of the mass shootings and violent outburst experienced in the media. She was thinking of opening a business like mine, but she said it was just too difficult for her after moving to Florida. She also admitted that she too suffers from the anxiety that comes with her position. Sometimes she finds herself thinking about all of the patients that won’t be receiving treatment and which patients will not make it. She is currently debating on whether or not she wants to go back to school for her PhD with a focus in Psychiatry.'

       After conducting the interviews, I have learned that physicians also have a great need for behavioral health services, whether personal or for the benefit and recovery of their patient. I was shocked to learn that they all try to seek additional services for their patients, even if it means travel for the patient. In addition, I was surprised that some of our physicians’ struggle with mental health issues (less severe) because they honestly do a great job at concealing their emotions. This information further confirms the need for mental health services, and sheds light on greater issues to come if this does not change. I am glad to know that my services will meet a great need, but I also acknowledge that I have a lot of work to do if I try to meet the demand.


1 comment:

  1. Hi Vanessa,
    I absolutely love that you put so much effort into all of your assignments. What a great idea to interview three physicians. I can really tell you went above and beyond to get the information you needed. Your summaries of your interviews, really shows how much people need mental health services. It also shows that doctors would feel so much better about their patients if they knew that they are getting the help they need when they leave their care. I feel like so many people have anxiety and depression and its really crazy to hear that even doctors suffer from it too. Great post!

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