Existing Market:
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For my next venture, I’m looking into the
expansion of offering in-patient services to do those suffering from severe
mental illness and need to be admitted.
o
Interview #1—Patient:
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My first interview was a low-income patient that
didn’t know there were institutions that existed similar to my venture. He
mentioned that in addition to my services, I should offer in-patient care.
While I was already considering this idea, I’m glad to receive further that
this should be my next step.
o
Interview #2—Patient:
§
My second interview was a bit more interesting because
she felt that I should operate a free clinic. Her reasoning behind it, was that
even though my sliding scale can be affordable for some, it possibly will still
be expensive for others, such as, homeless patients. In addition, she mentioned
that there aren’t any clinics in the area that offer free services, and would
most likely be more beneficial for the low-income communities.
o
Interview #3—Patient:
§
My last interview was a bit more enlightening.
She stated that my ideas were great in terms of offering services to both
adults and children, in addition to, the rehabilitation center, but she felt
that I was doing too much. She suggested holding off on the rehabilitation
center, and use my surrounding resources instead. She explained that if I try
to operate everything at once, I might not be able to meet the need which in
turn will create patient dissatisfaction.
Reflection:
·
After conducting the interviews, I was actually
surprised at how different each interview was. With the first interview, I was
pleased to know that my thought process for the next venture is headed in the
right direction. At first, I wasn’t sure how offering in-patient services would
interfere or partner well with out-patient services, but I think this will be
more beneficial in the long run. With my second interview, I could not believe
she said I should offer free services. To explain, it’s not that I don’t
believe what she is saying or am against it, but I am not sure how I would
successfully operate without attempting to generate some revenue. In an effort to
refrain from closed-mindedness, I considered maybe I can offer certain services
free of charge, but most definitely not all. Lastly, my last patient made a
great point about my venture being overly ambitious. While I would still like
to move forward with all of my plans, I don’t think it will do any harm to take
steps one at a time, and not try to launch a huge practice without working
through the quirks first.
New Market:
·
Although my services aren’t specifically meant
to target low-income communities only, I decided to interview some of our
higher income patients to determine how my services will benefit them. Most patients
with higher incomes are able to see any specialist they want and usually don’t
have to wait too long because they’re practices are privately ran. However,
with most insurances, certain services must be authorized in advance which can
delay treatment.
o
Interview #1—Patient:
§
With my first patient, she has a commercial
insurance plan with United Healthcare. She states that she wouldn’t really need
to switch her services unless her provider stopped accepting her insurance.
Also, because she pays a lot for her insurance, she mentioned that she rarely
has any issues with her services.
o
Interview #2—Patient:
§
My second interviewee mentioned that she is
actually intrigued by the services I plan to offer. One of the main reasons, is
because she mentioned that she can no longer afford health coverage and is
seeking an institution where she can pay based on her income. Lastly, she
mentioned that she also has family members that do not have insurance and are in
need of a facility like mine.
Reflection:
·
With this second set of interviews, I feel like
I gained a new perspective that I didn’t have before. To elaborate, I’ve always
known that most wealthy individuals don’t really struggle with receiving healthcare
because most are covered by insurance. What I’ve always been blinded to is the
fact that even though they are wealthy, that doesn’t necessarily mean their
family is or they don’t have friends or colleagues that need help. This is
helpful because there are plenty of people that may not directly benefit from
my services, but they can point others to my direction.
Hi Vanessa,
ReplyDeleteI believe that offering in-patent services is a great idea. I really enjoyed reading about your interviews and also find it crazy how different all of their responses were. However, because of this I feel like you were able to get a lot of good ideas and advise on what your next venture should be. I also really like your idea of marketing to higher income patients as well. You never know someone’s situation or their family/friend’s situation and by marketing to them, you are giving everyone the chance to receive help and to be cared for. Great post!
When doing my interviews, I also had different conversations with each person. I think it is really cool that you talked to a patient. This really gives you an idea of what you need to provide to your patients. Your last reflection was eye-opening to me. Interesting aspect to think about.
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