Friday, June 15, 2018

11A - Idea Napkin No. 1


1)     You. 
·       My name is Vanessa Rodriguez, and I transferred to UF to complete my B.S in Business. Most people describe me as a “do it all” type of person, so I haven’t found my “niche” yet; why limit myself? I guess I can say I’m extremely well at learning and training/managing staff. Also, I manage many projects in my current position and have held lead roles which have gained me a spot in the Employee Advisory Committee as an advocate for my colleagues. Moreover, I have been in healthcare for about five years now, so I’m also a patient advocate. I started at the Moffitt Cancer Center as an Accounts Receivables Representative, and now I am at Premier Community Health Care Group as a Patient Service Representative. Both positions have enabled me to gain a lot experience within healthcare, insurance, billing, and government funding. While I am still learning a lot about funding and the difference between profit, nonprofit, and not-for-profit organizations, I am well versed in how to seek the funding that I need for my business, and well aware of the need in my community for mental health and drug treatment centers.

2)     What are you offering to customers? 
·       I will be offering behavioral health and drug/crisis rehabilitation services.
o Medical Institutions (doctors or hospitals) will be able to refer their patients to the appropriate facility for treatment. They will no longer have to worry about assessing needs that aren’t within their scope or area of specialty.
o Patients will have access to treatment whether by therapy or medication. Examples of these include psychotherapy, case management, support group, and complementary/alternative medicine. Patients will first be in-take and assessed for their concerns. After the first visit, the determination of whether the patient needs accelerated services or if they will have to be further evaluated before therapy or medication begins will occur.

3)     Who are you offering it to? 
·       My services will be offered to adult and pediatric patients, so my targets are broad. By researching, I have found that anxiety and depression is the most common illness within both age groups, so my facility will start treating illnesses as early as age three. The services will be offered to families or individuals with or without health coverage; low or high income families. 

4) Why do they care?
·       In terms of behavioral health and rehabilitation services, both the physicians and patients care about the services I am offering because there aren’t many institutions available that offer the combination of these services.
o   For the doctors or hospitals, I am meeting their unmet need because they will be able to refer their patients to my institution without worry of a patient being turned away due to lack of insurance or an extensive waiting list. Also, because my facility will be credentialed with most major insurances, patients with insurance can also be referred with ease.
o   For patients, I am meeting their unmet need because I am making it easier for them to seek care for both services instead of having to travel to different offices for services. In addition, by offering a sliding scale service, in addition to, a drug assistance program I am making it easier for patients to afford care and treatment.

5) What are your core competencies? 
·       In Hernando County Florida, there is a great need for both mental health services and drug treatment centers. This is not only since the waiting lists are long, but many specialists do not offer sliding scale services to their uninsured patients so that they are able to afford services. Because I will be offering sliding scale services for uninsured patients, and my facility will also be credentialed to accept major insurances, I would be able to aid the influx of patients that struggle within these criteria at other facilities. In addition, I will have two Psychiatrists and Psychologists on staff, which many facilities do not have to ensure proper treatment; other institutions offer therapy when they do not prescribe medications which does not help patients that suffer with severe disorders. Moreover, my facility will not be limited to servicing adults, but will offer pediatric services as well.

Ø  I believe that the services that I’m offering and the combination of experience I have acquired over the years ties greatly with what I want to achieve, however, I am mainly concerned with funding. The average salary to have a Psychiatrist on staff is $230,000, whereas, the average salary for a Psychologist is $100,000. While having both on staff will give me an advantage, this means I would have to apply for grants outside of the government and possibly seek a partnership to help mitigate expenses. This has however, opened a new perspective. For example, instead of having a Psychiatrist on staff full time, I can have one part-time or on certain days; this will of course increase wait times but is an avenue I will have to explore. Overall, I think that everything is possible given the funds.


1 comment:

  1. Vanessa,
    I love that you picked a topic because of an opportunity you saw through your job. You seem like a very "do it all" person, just by how detailed you are in every post you do.
    When I was first getting into researching my topic, I was trying to pinpoint my target market but found it was so broad. I agree that depression and anxiety are some of the most common mental health issues. Mixing mental health services and drug centers is important, as many drug issues could be caused by a mental health issue and vice versa.

    ReplyDelete